For Advertising Benefits, Rates and Policies see below
To preview the magazine click here.
Contextual Advertising
Contextual ads are placed near articles with compatible subject matter. 

Hospitality - Do you have a restaurant or inn near one of our historic sites?  Your ad should be positioned near an article about that site.  With our restaurant partnership a menu item related to one of that issue's history articles is featured in the "On the Menu" column.  Press coverage combined with advertising makes your dollars more valuable.  Get additional discounts by using our menu display to distribute HTDC brochures!

Antiques, housewares, crafts, landscaping and florists will all do well near the "Home and Hearth" column. 

Bike shops, athletic gear, hiking gear benefit from placement near articles about trails.

Wineries, boat cruises, trolly rides, amusement parks, arcades, sports gear, boating equipment gain through affilliating with a related event on "Save the Date" or a featured event article.

The reader is already "primed"  by coordinated aesthetic graphics and historical subject matter to regard your business area as a desirable destination.  These are just a few ideas.  Contact us to discuss the best placement for your ad.
Holding the Reader's Attention
Many magazines are organized with several pages of ads near the front followed by columns, more ads, then the articles.  The articles themselves may have only the first page near the front with continuations nearer the back. Intervening pages have advertisements as well.  This produces a tendancy to flip quickly through the ads to get to the "meat" of the magazine, or to continue reading an article.

Historic Towns of Dutchess County is organized differently.  Except for the Marketplace section, ads occur on only one or two pages between columns and articles, and not on the same leaf.  So, for example, as the reader looks at the subject matter on the right leaf of the open magazine, they see the ads on the left leaf in their peripheral vision the entire time.  The columns and articles run continuous, so reading on means simply turning the page.  This displays another advertisement-subject matter duo.

Even the Marketplace ads will have strategically placed "Nuggets" of subject matter to coax readers into those pages and make them linger there.

No matter how great the circulation, if the reader misses your ad while hurrying on to the next section, then you have wasted your money.
An Ad for Every Budget
The following rates are basic guidelines.  We do have some degree of flexibility.
Black and White - Color Pages

There are 7 pages of black and white ads available per issue.  Most of these are in the Marketplace Section, but 3 pages approximately are available up front in the Table of Contents and Column Sections.

There are 23 color pages available per issue, including the back and inside covers. 

Design Services

Quotations will be given for requested design services or advertising submitted not up to specifications at approximately $60.00 per hour. 

Discounts and Custom Quotations

All rates will be discounted 10% for Professional Members.  Whenever possible we will endeavor to be flexible in adjusting the rates for custom sizes depending on available space and other ads already purchased.

Submittal Guidelines

Submit artwork to us by email or on a CD.  Save files as tiffs or pdfs with all fonts embedded.  Resolution should be a minimum of 300 dpi to reproduce well.  Make sure the printed insertion size is correct.   HTDC takes no responsibility for ads that do not appear as intended because we were required to enlarge or reduce the dimensions.

Click here to set up an appointment or receive a custom quote.  If your ad copy is straightforward and already complete, simply email it.  We will contact you regarding placement preferences and billing.

Color
TOC Section
Column Section
Column Section
Column Section
Marketplace Section
Marketplace Section
Marketplace Section
Marketplace Section
5/8 Page
1/2 Page horizontal
1/2 Page vertical
1/4 Page
1"  Block
2"  Block
3"  Block
4"  Block
4 1/2" x 9 3/4"
7 3/8" x 4 3/4"
3 1/2" x 9 3/4"
3 1/2" x 4 3/4"
1" x 2 1/3"
2" x 2 1/3"
3" x 2 1/3"
4" x 2 1/3"
$195.00
$175.00
$175.00
$100.00
$20.00
$35.00
$45.00
$55.00
Inside Cover
Back Cover
Content Sections
Content Sections
Content Sections
Content Sections
Content Sections
With bleeds
With bleeds
Full page
1/2 Page horizontal
1/2 Page vertical
1/4 Page
Column inch
8 1/2" x 11"
8 1/2" x 11"
7 3/8" x 9 3/4"
7 3/8" x 4 3/4"
3 1/2" x 9 3/4"
3 1/2" x 4 3/4"
3 1/2" x 1"
$750.00
$750.00
$650.00
$375.00
$375.00
$185.00
$50.00
Last updated October 2009

Charter Patrons plus 2 Professional or 1 Township Membership from same town gives free ad space to NPO of Patron's choosing
We promise not to flood your mailbox!  Once a week at most.  Opt out at any time.
Historic Towns of Dutchess County
Published under the guidance of the Genealogical and Historical Societies of Dutchess County, NY
A new monthly magazine
Black and White
Charter members who subscribe on or before November 30 will receive 50% discount on ads placed in the launch issue "Corridors"!!!!